The Agusta name has long been synonymous with outstanding performance and refined Italian style in the world of passenger transport. So, there was a clear logic in adopting the iconic Agusta marque as the focal point for Leonardo Helicopters’ presence in the VIP/corporate sector – a recognisable name that embodies the company’s distinctive design, technology and service philosophy.
Reflecting on the way the brand has come to life over the past two years, Manuela Barbarossa, Head of VIP/Corporate and Services, explains: “The Agusta name represents both our heritage based on decades of experience and our future in the VIP sector.
“We understand that customers are seeking an exclusive experience, not only in-flight but also on the ground and this is becoming a key element of competitiveness in the market. The desire for a personalised experience has many aspects to it: the aircraft’s performance and safety capabilities, the provision of a spacious and luxurious cabin environment, high levels of customisation, and the integration of innovative technologies as well as a bespoke service and support offering.
“Since the launch of the new Agusta brand in October 2021, the response from the market has been overwhelmingly positive and we are continuing to evolve what we offer to customers.”
Comprehensive product range
Leonardo Helicopters’ global VIP fleet stands at more than 900 helicopters and the company has held around 45% of the multi-engine VIP market over the past 10 years. Barbarossa believes this leading presence in the sector underscores the strength of the company’s product portfolio: “Whether customers are flying charter missions, executive transport operations or a VVIP/Head of State role, we have a product that meets those requirements ranging from the long light single AW119Kx through to the multi-engine AW101.”
The addition of the revolutionary AW609 TiltRotor to the product portfolio will add another dimension – offering greater speed, range and performance than traditional helicopters while operating above the weather at a cruising altitude of 25,000ft. The aircraft promises to be a game-changer in air mobility and its characteristics are ideally suited to the VIP/corporate market where time is a precious commodity.